Posts tagged sustainable fibres
Underplants - Like wearing nothing at all

Buttery-soft comfortable underwear made from a sustainable, durable, fabric that has the smallest environmental impact possible. Learn about Underplants, the brand changing the way you buy underwear and providing comfort and confidence.

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WHAT FASHION BRANDS CAN LEARN FROM IKEA'S PROGRAM TO GIVE ITEMS A SECOND LIFE

Over time, our styles change and what once seemed like a necessity, (Hello, LACK table, we’re looking at you!) can end up taking up space in our homes. Before you think about tossing your table to the curb on rubbish day, know that everything deserves a second life. That’s why IKEA introduced its buy-back resource to minimise the amount of stuff that ends up in the landfill.

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DESIGNER FEATURE: JULIET SOUTER (CO-FOUNDER AND CREATIVE DIRECTOR OF MARLE)

Living here has definitely influenced the way I design and create our collections. The lifestyle here is inherently more relaxed and home-based so I feel the collections reflect that. We want Marle to work for women of any age, any stage in her life and from anywhere. Whether it’s home, work, running around after children – the premise is that it’s everyday luxury so fabrics and fits are essential to bringing this philosophy to life.

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VAMFF 2020 RECAP

As per usual the general style of attendees was a delightful pic-n-mix array ranging from chic tailored ensembles to loud print clashes. European fashion week looks like the Utilitarian brown hues managed to make their way trans-pacific as did 90’s ribbed knit t-shirts, ribbed white singlets and cut out detailing in blazers.

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MEGXIT AND WHAT THIS MEANS FOR FASHION

Since Meghan came onto the royal scene, she has dabbled in an array of British labels.. Burberry, Strathberry bags, Stella McCartney, Wales Bonner and managed to elevate a brand’s end of year financial statements by sending product purchases into overdrive. People go on shopping frenzies just to get the Meghan effect.

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NEW BRAND FEATURE: TRACE COLLECTIVE

Trace aren’t about trends, but rather pave the way for their own aesthetic, yet are on trend with one of their business pillars of being transparent. Something our new Gen-Z demographic (well all people really) greatly appreciate. They keep it real with the ethical and mindful choices behind their natural materials and methods of creation; implementing a circular supply chain. This supply chain is underpinned by traceability of garments and creating pieces that have longevity and are timeless, aimed to be worn and cherished for years to come. With their silhouettes and designs, I’m sure this will be a given.

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THERE'S WOOL PULLED OVER OUR EYES

The wool vs synthetics debate has been frequenting in discourse world-wide and many are still unsure. Should we stay with a ‘natural’ fibre or risk all of the environmental havoic that chemically-ridden synthetic clothing may have. We have been entirely led astray by the consumerist shepherd to come to the false assumption that wool is a natural resource that impacts the environment positively, luckily for us we have Emma Håkansson who clarifies a few misconceptions up for us.

Emma also discusses alternative fibres to wool that we can invest in as well as enlightens us to the history of sheep, that made us question farm life as we know it.

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